New Year celebrations are incomplete without a long, inspiring list of resolutions. As an individual, you might have already written them down on a piece of paper and posted it on your fridge. But as the owner of a small business, it is equally important to jot down a multitude of tasks you wish to accomplish in the next 12 months.
Because all successful businesses—small or big—thrive on improvement and what’s better than the New Year to take a fresh spin on the way forward of your small business?
Adding to this thought, here are 5 inspiring resolutions that can help your small business achieve absolute success in 2016:
1. Invest In Your Employees
Each year, your company hires a multitude of people from different fields and demographic backgrounds—who work on a range of projects in the firm. In short, employees form the backbone of your small business.
Therefore, it is necessary to speak to them periodically to get to know their thoughts and opinions. Issue a survey to all the employees asking them about how you can help them be more efficient and how the business can up its game. Adjust your efforts to not only mentor them but also provide them job satisfaction.
In addition to this, send them to conferences and seminars to help them grow professionally. Leverage their hidden talents and enable them to take more responsibilities that will not only benefit the business but also them.
2. Strengthen Your Formal Partnerships
As a small business owner, you must think from a 360 degree point of view. While investing in employees is important, you must also be open and communicative with the organizations you partner with, such as your vendors.
When was the last time you had a face-to-face meeting or a telephonic conversation with one of your important alliances? If you are taking more than a second to think of a name, then you should certainly focus on maintaining these integral relationships.
After all, it’s nice to put a face to the people who are making things happen for your organization.
3. Focus More On Customer Experience Than Sales
Customers and sales are two sides of the same coin in a business. While sales are important for a business to produce profits and thrive, expanding the customer base is immensely critical as well.
Today, companies are taking the route of customer experience to distinguish their brands due to increased competition. The thing is when a customer makes a purchase with your business, (s)he wants to feel in a certain way.
This is the reason why your small business must come up with different ways to enhance the customer experience. This can be through gift vouchers, after-sales service or free installation assistance among others.
4. Give Back to Your Community
As the owner of a small business, you must follow the simple rule of not only “selling” but also “giving back” sometimes. If your customer base and community don’t know what your business’ mission is, they are less likely to shop from you.
Therefore, make a generous donation, sponsor a small event, hold a contest to engage the customers or collaborate with and cross-promote small businesses—there are many powerful ways through which you can give back to your community effectively.
By doing this, you will connect with the community on a far more personal level that will certainly benefit your business in the long run.
5. Secure Your Payment Transactions From Fraud
As the owner of a small business, have you asked yourself this question: “Are my customers comfortable making payments to my company? Am I offering them the right payment method?” It is good that you are raising questions on the payment mode; given that not everyone carries cash all the time.
Hence, offering a secure payment method makes the customers more confident about making payments with cards and also gives them the assurance of the fact that their money is not being associated with wrong things.
Onesto Payments, for instance, solve payments and POS challenges for small businesses. With absolutely no risk of being cheated on by technology providers, Onesto not only equips the businesses with the best but also shares knowledgeable information to keep them updated.
Lastly, learn to take time off this year. It is true that as the owner, you don’t get time to relax. But by taking time to rejuvenate, you are only going to focus better and work harder—which will ultimately help you run a more successful small business. Let the New Year inspire you to not only revolutionize your business but your own work ethics.