Running a successful business depends on many aspects such as type of cuisines, location, rent and utilities. If your food is delicious, ambience is comfortable and staff members are courteous and helpful, then your business will thrive – regardless of your tough competitors. The key is to run the show the right way.
Did you know that 65% of your guests will find out about your eatery online? Yep! Today, the restaurant business has become so digitized that even making reservations online is easy. Secondly, customers have become more vocal about their views on restaurants thanks to multiple online platforms.
These small yet effective introductions have brought forward a need to alter the approach for effective restaurant marketing. Here’s how you can amp up your business’ strategy:
1. Listen To Your Customers
A successful business’ story begins and thrives on that. So, are you listening to your customers? Find out where your customers most commonly gather? Is it on a digital platform? If yes, which one? Do they read a certain type of newsletter, magazine or newspaper? Do they listen to a specific radio station? What exactly are they asking for from your restaurant?
Yes, these are a lot of questions. But you need to be able to answer them to be the best in your business. To find your answers and give your strategy a foundation, try to understand where your customers are coming from.
2. Curate A Blueprint
Once you have all the necessary data, use that knowledge to come up with a master strategy. This is a tough step as you need to know which areas of work you want to give more attention to. Is it social media? If yes, then which channels are you going to pick? Are the selected channels relevant to your business?
You also have to make sure that you have sufficient capital to alter your restaurant marketing strategy. Don’t move forward before sorting this out.
3. Share, But What?
Your strategy is set – which means you know where to go and what you want to say. But have you decided which particular form of content you will share? Trust us; you should have some idea about that!
Is it going to be visual content such as photos and videos on social media or discount offers in a local newspaper? Do you plan to hold an online photo contest soon? The point is that your customers want different things.
So you have to prepare yourself to switch up what you share based on the information you gathered via #01 step.
4. Share – This Is How!
Okay. Once you know what you have to share, the next step is to find out “how”. You can share your content through placing an advertisement in the newspaper. Pursuing your social media profiles aggressively is a must.
Revamp your menu. Strengthen the “Contact Us” section of your website to showcase yourself as an approachable business. Whether you choose the ground level or the digital space—you cannot move forward without preparation. So stay committed to your strategy.
5. Engage With Your Customers
A successful way of bettering your marketing strategy is by connecting with the customers on a personal level. Talk to them when they visit your restaurant. Search for customers who may have checked in at your restaurant on social media or other channels such as FourSquare – and start a conversation with them.
Share positive restaurant reviews on social platforms and tag them. Be sincere in answering all queries and comments – good or bad. It is important for your restaurant to come across as a concerned service-providing business.
6. Keep Measuring Your Performance
Creating and executing a marketing strategy is not enough. You have to analyze your performance to know exactly where you are going wrong. For instance, take a note of simple points such as the number of new guests you met this week. It is more or less?
Measure the engagement level and act on the most successful initiatives. You must have a clear idea about what and why is something working for your business. The results will assist in tweaking the strategy, if required.
If you also want to get started on developing your restaurant’s marketing strategy, take help from Onesto Payments. The company offers POS and financial solutions to help you measure the total sales, average sale, visits, day-by-day sales performance of your restaurant business among other things.
Keeping customers happy and attracting new customers is tricky – but it is also essential to your eatery’s existence. So propel your business to the next level above competition with a strategy that focuses on your consumers!
Let us help you understand your business better. Contact us today at 201-546-5555 or at OnestoPayments.com!